Jorge A. Plasencia is the Co-Founder, Chairman, and CEO of Republica Havas, and Global Chief Client Officer of the Havas Creative Network. A pioneer in cross-cultural marketing and brand building, Jorge has led award-winning strategies for some of the world’s most iconic brands, including Walmart, Toyota, Sanofi, Google, and Diageo. His leadership has helped brands grow their impact and reach through culturally intelligent, insight-driven marketing that resonates with today’s diverse consumers.

Jorge’s career spans leadership roles across media, sports, and entertainment. He served as Vice President and Network Operating Manager at Univision Radio, as well as Vice President of Marketing, Corporate Communications, and Public Affairs. At Estefan Enterprises, he led marketing, strategy, and communications while managing global artists such as Gloria Estefan and Shakira. Earlier, he made history as the first Director of Hispanic Marketing for the Miami Marlins, where he helped lead the team to its first World Series and earned recognition as Hispanic Marketer of the Year.

Recognized as one of the most influential Hispanics in the U.S. by Poder magazine and one of Florida’s most influential leaders by Florida Trend, Jorge has received numerous honors, including Ernst & Young Entrepreneur of the Year, CEO of the Year by the Greater Miami Chamber of Commerce, and the Ultimate CEO award from South Florida Business Journal.

Jorge’s impact extends far beyond his business achievements. At 17, he co-founded Amigos For Kids, a nonprofit that has uplifted thousands of families. His enduring contributions to child advocacy have earned honors including the March of Dimes Humanitarian of the Year Award and The Children’s Trust Champion for Children Award. He currently serves as Board Chair of the Miami Dade College Foundation and is a member of the Council on Foreign Relations, the Florida Council of 100, and Leadership Florida.

A Miami Dade College Hall of Fame inductee, Jorge holds a bachelor’s degree with honors from Barry University and completed the Advanced Management Executive Program at the Kellogg School of Management.

Luis Casamayor has more than 20 years experience in integrated marketing, advertising, and design, and has led Republica Havas to earn numerous national and international creative awards.

Before co-founding our agency in 2006, Luis was the president of Cosmyk, a design and creative agency he first started in 1994 as a graphic design studio. By 2001, the company had evolved into a full-service marketing agency offering additional services such as broadcast advertising, media and interactive. He built Cosmyk into one of the premier Miami-based creative agencies, acclaimed for its breakthrough campaigns.

Over the years, Luis has provided clients with fresh thinking, dedication and a true understanding of business objectives. His deep relationships with creative partners in all relevant areas, including multimedia production, film, printing, and photography as well as event marketing allow the agency’s award-winning campaigns to be executed at the highest level.

Named a Global Agency Innovator by The Internationalist, Luis’ passion for his clients comes to life in Republica Havas’ award-winning work for many brands, including Walmart, Toyota, Google, Baptist Health, Universal Orlando Resort, BankUnited, NBCUniversal and the Gates Foundation, to name a few.

Luis has served as a judge for numerous creative competitions, including the Media Mind Rich Media Awards in New York City. He serves as the advisory board member of the Florida International University (FIU) College of Communication, Architecture + The Arts, and also as a member of Civic Nation’s Creative Alliance, the Art Directors Club, and the American Institute of Graphic Arts (AIGA).

Vanessa brings over 20 years of multicultural consumer brand marketing experience to her role as Managing Director of Republica Havas Health, Havas Health & You’s NMSDC minority-certified health equity and cross-cultural health & wellness marketing partner in the U.S. Vanessa, a boomerang, rejoined Republica Havas Group in 2019 to lead our growing health and wellness team.

Her passion for health is fueled by creating true impact in underserved communities while supporting brands focus on reducing healthcare disparities within culturally diverse and underserved communities.

Throughout her career, she has been a strategic business partner to numerous Fortune 500 brands in the U.S., Europe, Latin America, and the Caribbean. She was the global and national business consumer lead for clients such as KFC, General Mills, the Miami Marlins, Nestlé, COPA Airlines, Florida Blue and PepsiCo.

She brings a proven track record of business growth through cross-cultural strategic partnerships with healthcare clients like, Boehringer Ingelheim, Lilly, Amgen, Biogen, Sanofi, Regeneron, AbbVie and Pfizer, to name a few.

Vanessa earned her bachelor’s in Advertising Communications in Universidad IberoAmericana in the Dominican Republic where she was born. She continued to earn her master’s degree in Global brand communications from the Istituto Europeo di Design in Milan, Italy, where she lived for five years.

Chanelle is a results-driven and passionate social impact leader who brings more than 15 years of experience and savviness to the table when it comes to cultivating partnerships with brands, nonprofit organizations, government agencies and community stakeholders to advance health equity initiatives.

As a steadfast advocate for health equity, Chanelle has led efforts to engage corporations in meaningful initiatives that address health disparities and promote equitable access to healthcare. She has also worked to tackle critical global health issues throughout her career, including maternal health, breast cancer and AIDS. It was through organizations like Every Mother Counts, the Breast Cancer Research Foundation and (RED) that she was able to work closely with corporate partners to develop high-impact CSR programs, making a tangible difference in the communities they served. Her corporate partner portfolio includes brands such as The Estée Lauder Companies, Delta Airlines, Ulta Beauty, and Blizzard Entertainment. There is no doubt that she has a true gift for harnessing the power of partnerships for social good, ensuring that everyone has the right to thrive.

Chanelle earned her B.A. in Political Science from New York’s Stony Brook University, which likely contributes to her strategic approach to partnerships – emphasizing transparency, accountability, and value creation. We know she will shine in this newly created role.

Karla is a seasoned marketing pro with more than 20 years of experience. Before landing at Republica Havas, she gained invaluable knowledge by consulting and collaborating at major advertising agencies, including Publicis Groupe, DDB Worldwide, FCB Chicago, McCann Worldgroup, and others. In her decades of experience, she turned strategic and collaborative marketing initiatives into award-winning work for influential global brands such as The Clorox Company, Wendy’s, Nestlé, The Home Depot, Pfizer, State Farm, Cadbury Adams, American Express, CVS, P&G, the U.S. Army, Mars, and Walmart.

Fluent in English and Spanish, and Portuñol as needed, Karla is from Nicaragua and raised in the U.S. and Colombia (don’t let her German last name fool you!). She earned a Bachelor of Arts in Fashion Design and Business at the University of Texas at Austin, and a Master’s in Advertising and Marketing at Instituto Tecnológico de Estudios Superiores de Monterrery (ITESM).

Karla currently resides in New York City with her English husband and their son. When she’s not at the global head offices of Havas Health & You (unleashing growth for brands from multicultural audiences), you’ll find her indulging in her many passions that include art, culture, travel, fashion, and photography.

Eirasmin is a powerhouse Latina with over twenty years of experience as a Cross-cultural Brand Strategist building brand equity for Fortune 500/Fortune Global 500 brands. She is a change agent who works closely with corporations and non-profit organizations to address health disparities in multicultural communities, a best-selling author, and guest speaker in national conferences. We

She is Executive Vice President of Brand Strategy and Consumer Insights at República Havas Health, where she heads the strategy behind cross-cultural marketing and community programs that empower brands to address health disparities.

Eirasmin has a proven trajectory in brand strategy across multiple categories for industry leading brands, such as: Walmart, Air Wick, White Claw, Volkswagen, SONY, Bank of America, Kraft, DHL, Hewlett-Packard, and MasterCard among many others.

She has dedicated the last fourteen years of her career to impacting the health of underserved patients through corporate and community programs. Some examples of her pharma and healthcare Client roster include Pfizer, Sanofi Pasteur, Regeneron, Amgen, Merck, Biogen, Eisai, Otsuka, Lundbeck, Memorial Hermann Hospital, Baptist Health, and the American Heart Association.

Eirasmin is also a passionate community activist and industry leader. She is the proud Founder & Director of the Wellness for Growth Foundation, co-author of the Amazon Best Seller “Extraordinary Latinas: Breaking the Narrative and Redefining our Power,” has been a guest speaker at multiple national Communications and Health & Wellness Conferences, taught Brand Management at Florida International University’s Master’s in Marketing program, and was recognized as a 2024 MM+M Women of Distinction.